Business Feasibility in Poland
Business Feasibility in Poland
When a foreign company intends to enter Poland it is often noted that the firm is already performing very well in the country of origin or internationally. Success elsewhere does not mean the firm can neglect the process of adjusting the business model to Polish local specificity. Many factors need to be taken into consideration when deciding to enter a new market. Some of them can be analyzed internally by the client itself or its project managers. However, many issues require deep knowledge and experience in a targeted country to be properly assessed.
Business plan adjustments
There are differences in all areas that constitute TELOS project management’s acronym. From our experience economics, Legal and Scheduling are the fields of most commonly detected non-compliance. Many times those are compliance problems, taxation that might not be favorable to the given business or long procedures that are needed to go through.
In our Business Feasibility in Poland analysis, we will go through the strengths and weaknesses of our client’s business model. We will present all the pros and cons. Our report will be objective and unbiased.
If we conclude that the business will not work we write so in the report.
When preparing Business Feasibility in Poland we are running an extensive investigation through all the details.
Main issues
- historical background,
- marketing research,
- financial data,
- legal requirements,
- taxation,
- ad hoc issues specific to the given industry.
Reasons for the study
An advantage discovered post-factum is always a positive surprise, however, any failure to detect and explore and expose the weakness of the business or its illegality can become a painful experience. That is why we provide our clients with comprehensive research, data and analysis that gives them great comfort in their decision-making process. If you are interested in this service please feel free to contact us.
What Our Feasibility Study Covers
A business feasibility study is an essential first step before committing resources to a new market. Our studies for Poland are tailored to the specific industry and business model of each client, providing actionable data rather than generic market reports.
Market Analysis
We analyze the Polish market for your specific product or service: total addressable market (TAM), serviceable available market (SAM), competitive landscape, pricing benchmarks, customer segmentation, and distribution channels. We use data from GUS (Statistics Poland), NBP (National Bank of Poland), industry associations, and proprietary research.
Regulatory Assessment
Poland has specific regulatory requirements depending on the industry sector. We identify all permits, licenses, concessions, and certifications required for your business activity, including timelines and costs for obtaining them. This is critical for regulated sectors such as financial services (KNF supervision), food and pharmaceuticals (GIS/GIF), transport (GITD), and energy (URE).
Financial Projections
Our financial models include 3-5 year projections covering:
- Revenue forecasts based on market data and realistic sales assumptions
- Operating cost analysis — office rent, salaries, social contributions (ZUS), utilities, insurance
- Tax modeling — CIT (19% or 9% reduced rate), VAT (23%/8%/5%), payroll taxes, local property tax
- Capital requirements — initial investment, working capital, and funding options (equity, debt, EU grants)
- Break-even analysis and return on investment (ROI) projections
Risk Assessment
We identify key risks specific to the Polish market: currency risk (PLN fluctuations), regulatory changes, competitive threats, talent acquisition challenges, and macroeconomic factors. Each risk is rated by probability and impact, with recommended mitigation strategies.
Industries We Cover
We have completed feasibility studies across diverse sectors including: manufacturing and assembly, IT and software development, e-commerce and retail, financial services and fintech, real estate development, logistics and warehousing, food production and distribution, renewable energy, and professional services (BPO/SSC).
Deliverables
The final deliverable is a comprehensive written report (typically 40-80 pages) including executive summary, detailed analysis chapters, financial appendices, and a clear Go/No-Go recommendation with conditions. We present the findings in a live briefing (in-person or video conference) and answer all follow-up questions.
Typical Timeline and Pricing
| Study Type | Timeline | Typical Scope |
|---|---|---|
| Preliminary Assessment | 1-2 weeks | Quick market overview, key risks, initial Go/No-Go |
| Standard Feasibility Study | 3-6 weeks | Full market analysis, financial projections, regulatory assessment |
| Comprehensive Investment Study | 6-10 weeks | Deep-dive analysis with site visits, partner identification, EU grant assessment |
Frequently Asked Questions
What does a business feasibility study include?
Our feasibility studies cover: market analysis and sizing, competitive landscape, regulatory requirements, financial projections (3-5 years), risk assessment, recommended legal structure, tax implications, operational cost analysis, and a Go/No-Go recommendation.
How long does a feasibility study take?
A standard feasibility study takes 3-6 weeks depending on the industry complexity and scope. Preliminary assessments can be delivered within 1-2 weeks for time-sensitive investment decisions.
Is a feasibility study worth the investment?
A feasibility study typically costs a fraction of the potential investment and can prevent costly mistakes. It provides data-driven insights on market viability, identifies regulatory barriers early, and helps secure financing by demonstrating thorough planning.
Content prepared by the Zalewski Consulting market research team. Reviewed for accuracy as of 2026.
