Corporate Social Responsibility (CSR) is no longer a fad
Socially responsible business is not an addition to business, but a form of doing business. CSR has to be authentic and cannot be just a marketing fad.
Among companies it is believed that CSR is not important to consumers. As much as 71 percent of them is of the opinion that consumers choosing products or services do not take into account whether or not an enterprise is socially responsible, and 63 percent are convinced that consumers do not even know what CSR is – research carried ou Read more
