BZ WBK is now Santander
The second week of September was significant for numerous account holders from Bank Zachodni WBK, one of the biggest commercial banks in Poland. The 8th and 9th day of the month were chosen as the starting point of one of the most challenging tasks a bank, or any big enterprise for that matter, may confront: a rebranding operation. BZ WBK is no more. Welcome Santander Bank Polska.
Bank Zachodni WBK has been a member of Spanish Santander Group for 7 years, but up until now the bank still had its original brand and green colours. This September, it’s time for a change. It will mostly concern the name of the bank and its logo, as well as its registered office address. Some of the bank’s products and services will change their names. The web address of BZ WBK will redirect to the new domain: Santander.pl.
The clients of the bank do not need to worry. From the point of view of an average bank customer, not much will be different, apart from the visuals. The account numbers stayed the same. So are online banking usernames and passwords, although the log-in page looks different. Even bank cards will still remain in use, even though they bear the name “Bank Zachodni WBK”. They will be replaced gradually, as their expiry dates arrive. As a novelty, the bank will introduce Fitbit Pay. Also, mobile and online banking will be simplified.
The rebranding operation is to cost a whopping 70 million PLN (equivalent of 16.3 million EUR). Bank Zachodni WBK (now Santander Bank) is the third largest bank on the Polish market. Michał Gajewski, the President of the Management Board, rebranding is an occasion to strengthen the market position in a more and more digital, fast changing world. The bank will now be able to offer new, innovative solutions, which will allow the clients to manage their personal finance even easier.